The Lifetime Value of a Book: Exponential ROI
Peter Drucker, author, and one of the most prolific business consultants once said, "The only thing that matters in business today is Innovation and Marketing." No innovation = no business and No Marketing = no business. Being an author is both innovative and the single most valuable marketing asset you can own in your business today. While for some, the cost may seem excessive, super-successful entrepreneurs understand that a book amortized over its utilization marketing life-expectancy is by far the least expensive of all marketing systems you will invest in. It lasts longer, speaks louder and endlessly affirms your authority, celebrity and expert status. It is the swiss-army knife of all marketing techniques.